For smartphone users, SMS is a convenient way to communicate. But for digital marketers, SMS provides a way to stay connected to their customers.
Using SMS as a marketing tool gives businesses a way to create one-to-one relationships with their customers and open up communications through automated and personalized messages. This article will discuss how companies can use SMS messaging services alongside other social media tools.
Why Use SMS?
In today’s world of instant messaging services, it can be easy to forget that SMS is the original instant message service first introduced on mobile phones over thirty years ago! As such, it has developed a unique standing in the crowded marketplace that is instant messaging.
SMS has been used for marketing purposes for years now. It has proven to be an effective way of reaching out to the target audience, especially when compared with other marketing channels such as email, social media, etc. This can be attributed to its ease of use and convenience factor.
According to messente.com, an enterprise-level global messaging company, SMS can help to grow a business by developing brand loyalty and product awareness. This is due to the ease of use and low barrier to entry. The following are some of the primary advantages of using SMS to reach out to both potential as well as existing customers:
- You can promote time-sensitive offers
- Alerts or reminders are instantly sent out when required (and can even be automated)
- You can offer discounts and special deals
- Notify your existing customers about business updates and new releases
- Create a personal touch by sending welcome messages
What Is Social Media Marketing?
Social media marketing is a tactic of marketing and advertising that uses social media platforms to build relationships with customers and prospects. It is a tool that enables marketers to gather customer insights and target them with the content they want.
In such a case, social media becomes the primary channel for communication. Social media marketing aims to reach out to as many people as possible, create engagement, and drive conversions through paid advertising or organic content.
Social media marketing is one of the most effective and cost-effective ways to reach your target audience and is also a great way to build relationships with your customers and prospects.
Social media marketing is an umbrella term covering a range of activities used to promote products or services on social networks like Facebook, Instagram, Twitter, YouTube, Tik Tok, and Snapchat.
What Are The Benefits Of Combining Social Media And Texting?
Social media and texting have always been two separate entities. However, with the rise of social media and the need to stay connected, these two platforms are now becoming more and more integrated.
Messaging has a lot of benefits that make it an attractive option for brands and marketers. Texting is an effective way to reach out to new customers and potential leads. The question is how you can take advantage of these two entities to create a campaign that appeals to customers but also builds brand loyalty?
Read: 4 phases of Attraction Marketing
Social Media Offers Can Increase SMS Opt-Ins
Using social media platforms like Facebook and Twitter to promote your SMS campaign becomes more effective since your followers are already engaged with your products or services and should be interested in joining your SMS list.
Once you have their permission to send them SMS updates, you will create another avenue to promote your brand. Remember that because SMS tends to be more personal, you can easily abuse it without realizing it. You should take time to craft your messages, so they are relevant and concise.
Create Text To Win Campaigns
A text to win SMS campaign is a type of marketing campaign that uses mobile messaging to drive the sale of products or services. It is an effective way to reach the target audience with a message about the product or service.
You can use this method in conjunction with social media to push the promotion, which should result in higher conversions. However, it is vital that you first understand who you are targeting, your objectives and what outcomes you want to materialize from the campaign.
Use SMS To Build Your Social Following
While most points have been focused on using social media to increase SMS opt-ins, you can also do it the other way around. If you already have a database of numbers, you can send out personalized messages promoting specific posts in order to generate buzz around a new product or announcement.
Old-school text messaging still has the power to impact marketing campaigns in numerous beneficial ways. However, when combined with the power of social media, businesses can discover a whole new way to build their brand over time and for the long term.
By utilizing some of the tips in this post, you should be able to provide the perfect service to new and existing customers.