Many people use Twitter to communicate directly with brands and companies, so responding to their tweets (especially when criticism or complaints are involved) can help to increase engagement.
Building a following and enhance your twitter engagement can take time, but some strategies can be used to speed up the process.
Start a Conversation
Starting a conversation on Twitter is one of the best ways to gain engagement from your audience. By participating in discussions, you can demonstrate your expertise in your industry and increase the visibility of your content.
You can start an exchange by asking questions or posting polls. You can also create a hashtag around your topic to help people find and join the discussion. For example, if you want to know what your followers think about content writing ideas, you can post a question with the #contentwritingideas hashtag.
Another way to spark a discussion is by tweeting an inspiring quote. This can be a great icebreaker to engage your followers and get them thinking about the topic. You can even respond to their replies to show that you care about your audience’s thoughts and opinions.
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Participate in Trending Discussions
With 321 million monthly active users, Twitter has much potential for your business. However, it would help if you had an apt marketing strategy to get that visibility and engagement.
Participating in trending discussions on Twitter is a great way to build brand awareness and connect with new audiences. Twitter trends are personalized based on the people you follow and what content you share, so they’re relevant to your audience.
By participating in relevant conversations, your business can establish itself as a thought leader in its industry and attract followers interested in your products or services.
Using trending topics can also help you target specific audiences and demographics with paid campaigns. In addition, many Twitter chats have a schedule you can use to plan.
Retweet
When you come across a tweet that you think would interest your followers, you can share it with them by using the “Retweet” button. This exposes your content to a new audience and helps you build engagement with those people.
Hashtags also have a big impact on Twitter engagement. Buffer has found that tweets containing hashtags get 16% more engagement on average than those without them.
You can also respond to tweets from your followers by selecting the Reply option. This shows that you value the interaction and will likely lead to more of it. Be sure to use emojis in your replies, as they tend to increase engagement. (Although, be careful not to overdo it!)
Ask Questions
Asking questions on Twitter is a great way to engage your followers and get them talking. This can be anything from a lighthearted question like “Why do you drink coffee?” to more serious questions about their motivations and beliefs.
You can post these questions on your Twitter feed or as a direct message to someone. If you post them on your Twitter feed, use the #qanda hashtag so that people can easily see the questions you’re answering.
Another thing to consider is that some popular individuals and businesses receive an overwhelming barrage of questions and @mentions from their fans, so knowing how to read your audience before you go all in on Q&As is important. You don’t want to flood your Twitter followers with content so that they tune out and lose engagement.
Share Other People’s Content
Most marketers know that great content is key to building a community and increasing engagement on Twitter. Many don’t realize that curating content and sharing the best of what others are posting also matters.
Share curated content with your audience that they will enjoy and benefit from. This is more important than just promoting your content and shows that you value your followers’ time and opinions.
When sharing other people’s content, add your commentary or personal touch that helps set it apart from the rest. Adding an image is another great way to grab your audience’s attention and increase engagement with your tweets. This can be anything from a relevant photo to a quote. It’s all about grabbing your audience’s attention to keep them engaged.