Create content for a blog is an inexhaustible work. Whenever you have posted a new entry, you have to get to work on next. It’s a cycle that never stops and with very tight deadlines, as a blogger may be producing new texts one or more times per week.
How to produce new posts is a priority in all blogs, usual stop paying attention to the content already published. However, you should make a regular review of the entries and put together those who most need it.
There are several reasons for upgrading older posts from your blog:
- You will give a better image to your readers because they will not be found with obsolete texts.
- You can gain traffic without creating new posts, simply by improving those that you already have.
- You’ll have an opportunity to correct mistakes and improve all those you do not like.
A blog with a lot of travel can take a long time to update, but you are not obligated to point each of your posts. It is easier to find out what posts receive more visits with Google Analytics and to start there.
Techniques to update your old blog posts
Correct, update or add text
The first thing you should upgrade is the text. You can do this in several ways:
- Adding more information, which is very desirable in the posts that interest your readers
- Correcting errors that once you went through something
- Updating data that could be phased out
- Entering keywords in the text.
Add images thinking on Pinterest
Pinterest is a social network that has for several years running but not all bloggers have adopted with the same speed. That’s why it is very probable that your posts do not have sufficient images, and that these are not ready to be shared on Pinterest.
Add quality images to your posts, and includes at least one vertical format so it can be shared on Pinterest.
Check SEO information
Novice bloggers often make the mistake of publishing their entries without caring for important SEO aspects, such as the title, the Meta description and tags of the images. This is the time to fine-tune these details to get better SEO.
Beware; though you make a change in post title should never change the original URL.
Show the categories and tags
Categories and tags used in a blog often change over time; check now that you chose the right ones.
Make sure the links work and add internal links
If you added links to your post, you must now make sure that they still work and, if not, remove or correct them.
You should also look at what internal links you used, as these are a powerful tool to drive traffic to other posts on your blog. If there is none, add at least one now toward entries that you want to promote.
Add videos and infographics
One of the simplest ways to add value to a post that fails to work is adding some multimedia information such as YouTube video or infographics. The YouTube video can increase the time spent on the web, while infographics are very viral content.